PATI Group — a DTC e-commerce company that operates its own brands and sells direct into the US/EU market. We run paid traffic on Meta, Google, and Taboola into funnels on Shopify/CheckoutChamp/Funnelish built by the in-house team.
Three things that define how we work:
- Lifelong learning. If you believe in lifelong learning, PATI is a fit. What we look for: you have paid for a professional course yourself, or taught yourself through YouTube, X, and social media, or read professional books regularly. Learning fast is a real advantage here.
- AI First. AI helps you work faster, but the first core capability at PATI is still thinking. AI amplifies your capability; it does not take over the responsibility of thinking. A fit: you like finding ways to put AI in so the work gets better, and you redo it when you can see it is not yet at standard. Not a fit: depending on AI, copying an answer to a colleague when you do not understand it yourself, or talking more than you ship.
- High performance. If it bothers you when your work is below standard, you keep time, you improve how you work, and you measure your own performance, PATI is a fit. Here decisions rest on results and data, not on feeling. We judge by measurable results, not by hours in a chair — that is why salary is reviewed 4 times a year.
You own the path from the moment a customer clicks an ad to the moment they place an order: measure the drop-off, propose a hypothesis, build the page yourself, and read the result in numbers.
I. Job description
- Build and optimize landing pages, product pages, and checkout pages on GemPages, Funnelish, CheckoutChamp, Vercel; write custom HTML/CSS.
- Write micro-copy and conversion copy for headlines, CTAs, and trust badges.
- Track the core metrics (CR, AOV, LTV, bounce rate, RPV), pull insight, and propose improvements.
- Plan and run A/B tests: layout, UX flow, copy, visual trigger.
- QA tracking before a campaign goes live: GTM, Meta Pixel, Taboola Pixel. The first question when a metric jumps is always: did the number change, or did tracking change?
- Track user behavior and analyze drop-off in GA4 and Microsoft Clarity; split by device and traffic source.
- Contribute to the website’s long-term conversion-optimization roadmap.
II. Requirements
Skills / Expertise
- A degree in Marketing, E-commerce, Business, or a related field. We prefer people who are strong at math and reading numbers — this job reads numbers every day.
- From 1 year of experience in CRO, E-commerce Optimization, UX/Data Analyst, or a related seat.
- Can use Claude code/Codex or Claude Design/ChatGPT Sites.
- Can use analytics tools such as GA4, Hotjar/Clarity, or equivalents.
- Experience building landing pages and product pages: Shopify, GemPages, Funnelish, CheckoutChamp, Vercel, or custom HTML.
- A clear grasp of the conversion funnel, on-site user behavior, and conversion metrics.
- Data-analysis thinking: you can read insight and propose an improvement.
Nice to have
- You understand why a test needs enough sample and enough time before you read the result.
- E-commerce experience in the US/EU market.
- Conversion copywriting: CTA, micro-copy, offer framing.
Attitude / Values
- You read the data and propose a test hypothesis yourself, instead of waiting for a brief.
- Honest with the numbers: you report losing tests too. Most tests will lose — that is the job, not your fault.
- You can read CRO documents and case studies in English, and try a new tool when you need to.
- Careful, accountable, and easy to work with across teams.
III. Benefits
- Pay: 7 – 12.5 million VND/month + Bonus, by rank A1 (Junior Associate) → A2 (Associate) → A3 (Senior Associate). Rank and the exact amount are discussed in the interview.
- 2-month probation at 85% of salary. Bonus applies once you are permanent.
- Salary review 4 times a year — twice as fast as the market.
- 13th-month salary, holiday/Tết and birthday bonuses, company trip.
- Full BHXH, BHYT, BHTN. Bảo Việt health insurance.
- All paid AI and analytics accounts are provided — you do not use the free tier or pay out of pocket.
- Path A1 → A2 → A3 → A4 Lead CRO.
Working hours
Monday – Friday: 8:30 – 17:30. Saturday: 8:00 – 12:30. On-site.
Location: Midtown M7 Signature, Đường số 15, P. Tân Mỹ, TP.HCM.
Apply
https://paticreativeagency.sg.larksuite.com/share/base/form/shrlgh3VsR0K7iEhHGAZL7E9jbf